JUKUHARA started out in Perth with a simple idea: bring the loud, edgy energy of Japanese streetwear to local streets. They built a name fast by mixing meme culture with real craftsmanship, dropping bold designs that didn’t try to please everyone. Then came the “Ni Hao Fine Shyt” tee, a cheeky viral hit that blew up online and turned heads everywhere. That shirt wasn’t just a trend, it became a statement of the brand’s personality: bold, funny, and unapologetically original. Each drop since has carried that same energy, proudly made in Perth and built for the people who get it.

Now JUKUHARA is linking up with Life of Viral for something fresh. Both brands live off the culture, memes, chaos, and creativity, so this collab just makes sense. It’s Perth meets internet energy, streetwear meets viral moments. Together they’re dropping a piece made for the fans who’ve been there since the Ni Hao Fine Shyt days, the ones who love wearing something that actually says something. Expect the same attitude, same bold design, just leveled up.